logo-fran-gif.gifA Trema vai comercializar em Portugal o software Fran, da empresa espanhola E2E Information Services. A Trema e a E2E chegaram a acordo depois de um período de negociações, no qual ficaram acordados os diferentes aspectos da distribuição comercial do produto, assim como o regime de exclusividade para o nosso país.

O software Fran é um CRM desenhado especificamente para a expansão de redes de franchising. Preenche assim uma lacuna sentida pelos franchisadores, uma vez que não existia qualquer ferramenta própria. Entre diversas funcionalidades, este software interage com os portais, recebendo e enviando e-mails e registando os dados pessoais dos interessados, sem obrigar à introdução manual de tais elementos.

Desenvolvido no país vizinho em 2007, o software Fran foi imediatamente adoptado por dezenas de marcas e consultoras de franchising. Além de outras vantagens, trata-se de um produto low cost, pelo que não supõe um esforço de investimento significativo por parte das empresas utilizadoras.

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